Loyalty Incentives PUBLIC RELATIONS – How to use the media 1. Promotion can be launched directed at consumer or trade. Infomercials SALES PROMOTION 1. Integrated Marketing Communication 3. Magazines and/or Newspapers 1. Promotion is an incentive tool used to drive up short term sales. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations 12 2. Media Introductions 1. News/Media Releases PERSONAL SELLING 1. Consumer incentives could be samples, coupons, free trial and demonstration. Marketing is how a company targets a product or service to its most likely consumers. Advertising, Sales Promotion, & Public Relations 1. Radio 1. Salesmen 1. PR Events 1. Discounts 1. Television and/or Movies 1. Push vs. Coupons 1. Outdoor Ads 1. Business Directories 1. Referral Programs 1. Trade incentive could be price off, free goods and allowances. Advertising, Sales Promotion, and Public Relations Chapter 15 Learning Goals Understand the roles of advertising, sales promotion, and public relations in the ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3bca24-ZmVhZ Pull Promotion Strategy 4. Major Decisions in Advertising 5. Showro… The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy. Advertising is just one method of marketing communications, which is the umbrella for many methods.TYPES OF ADVERTISING – MASS MEDIA 1.
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